My mom has cancer, my dad had cancer, three of my four grandparents died of cancer, and now Blink-182 front-man Mark Hoppus has been battling cancer. This bullshit has dramatically impacted my personal and professional life. That’s why I’ve changed up the way Pacific Ridge Records will do business. I want to generate a tiny amount of positivity to other people experiencing the same shitty medical issues that my family and families around the world have been dealing with. I mean, Mark Hoppus is the reason I’ve been in this business since I was in high-school. He’s the reason I love the music I love, and more importantly, he’s the reason Pacific Ridge Records exists. That’s why I know I have to contribute something more.
The way I’ll do my part in battling this awfulness is Pacific Ridge Records (Fund Music, Fight Cancer) will give talented and highly vetted artists money to create new music that falls into genres similar to bands like Blink-182, New Found Glory, Senses Fail, Taking Back Sunday and all bands like them both newer and older. On top of funding new music, all Spotify stream revenue from this new content will go to the Cancer Research Institute in an attempt to do some good. The rest of the revenue will go back into funding the recording of additional new songs by unsigned but highly vetted artists. This process allows for indie artists to get a little extra cash that they may not have received otherwise, all while doing a project that results in some positivity being injected into what is an awful reality for most people. I don’t know if this is the best move, or the right move, but I do believe putting new music out into the world and helping those in need is a positive force in a world that needs a little more positivity.
